Does the thought of asking for feedback make you afraid? Me, too. Fear has long limited the important role feedback should be playing in our working lives—all the result of feedback gone wrong. Bad feedback experiences paralyze good, helpful communication flows, demoralize well-intentioned people and entire organizations miss out on the boost that authentic, true, and helpful feedback can offer. How do we fix it? We face into it. Rather than run from it, we become feedback seekers. But what are the benefits of actively seeking feedback?